When I met @shannonsusko in 2016 and started learning about the 3HAG Way Strategic Execution system, one of the tools that first passed came across was the Key Process Flow Map, the KPFM. I didn’t at the time realise how important that tool was to growing businesses.

I guess at first, I thought it was a more visual version of the “Scaling Up” PACe tool (Process Accountability Chart) but it seemed to be incomplete, did it just reflect the most “business-related” processes? Was it just the PACe and cash conversion cycle combined? I just couldn’t reconcile what part it had to play in the overall growth system.

Now this article is not about about the Key Process (Function) Flow Map as I have written other articles on this tool, this article is about explaining the rationale for why the name has been changed from Key Process Flow Map (KPFM) to Key Function Flow Map (KFFM).

As more coaches joined the 3HAG coaching community and as they themselves went through the training and certification process, questions started being raised, "are these functions or processes?", "how do we decide which processes (or functions) do we include on the map. Those of us who had been using the tools for some years had accepted the name for what it was and just got on with it, after all, it was a really useful tool so who really cares what it is. Anyway, that is what it is called in the book so it is too late to change it now.

Earlier this year, Shannon made the decision to change the name so, the Key Process Flow Map is no more - long live the Key Function Flow Map! So what else has changed? Well nothing really, it is still an incredibly useful tool and now that the function has been made clear, it is probably more useful. And if you have never heard of the Key Process Flow Map OR the Key Function Flow Map, you are missing out. Have a read of this article on the KFFM and why it is so important to your strategic execution to find out more.

And yes, I have have updated that article to reference Function, not Process.